I was working with a client recently who said, “Yeah, let’s design some cool business cards too to go with our new brand. We won’t need many per person. No one will really use them anyway, it’s more for them to be excited about having a business card with their name on it.”
Hm… It reminded me of another recent occurrence I had related to this topic. The last time I was at a networking event, I was talking with another business owner who “didn’t have any cards” on him. “You can look us up,” he said.
It got me thinking about what value business cards have. Maybe they aren’t really needed? After pausing to consider change (always a good practice), I can’t get behind it this time. The concept that business cards are not needed doesn’t sit well with my branding and marketing mind. Here are my 5 reasons that I believe you still need business cards.
1. It’s a physical reminder to follow up
At that same networking event I mentioned before, I gathered about 8 or so business cards from people I had met. I came back to my office the next day, jumping right into client work and running the office, setting my stack of business cards next to my computer. Three days later, I spent 20 minutes or so following up with the people I met that day, checking out their websites if I wanted to learn more about them. The guy who didn’t have one, hmmm… what was his company’s name? Couldn’t remember.
We’ve all had that moment when we find a business card at the bottom of our purse too, and we remember that we were going to reach out. We all need a reminder here and there of our good intentions.
2. They will help jog our clouded memories
This is an obvious one, but still valid. “You know, I met a woman, I think her name was Maya. She could really help us out with this issue we’re discussing. What was her business name again? Wait, I think I have her card somewhere…”
3. It’s the first touch point of a consistent brand experience
This one speaks the truest to my heart and what we strive for here at Four Fin. Consistent brand experiences. Give the person you are talking to a peek at your brand in that initial conversation, with your business card. Is your company established and professional? Scrappy with a sense of humor? Super girly and glamorous? The design of your card can help set that tone without having to embody that persona in your talking points and personality (sometimes you just might not feel humorous, or glamorous).
4. You will empower your team to be brand advocates
Help your team get your business out there by equipping them with little leave-behinds. They might only give a handful out, but that’s a handful of people that might not have heard about you before: a handful of people that are getting the first taste of their own consistent brand experience with your company.
Your team members should all be champions of your brand. If they are not, it might be that you don’t have a brand they are proud of – if that’s the case, we might be able to help. However, If they are already advocates, then help them help the business by equipping them with something to leave behind when they talk about how much they love their jobs. 😉
5. They have the potential to be seen by others aside from the person you gave it to
The person you hand your card to might be a lower level sales person or employee of a small business, who will take your card back to their boss, or the business owner. If this happens, they will not only be passing on your contact info. If your cards are professionally designed with your brand in mind, they will also be passing on your brand.
How does your business card stack up? Does it portray your brand well? Maybe there’s a way to reimagine it, satisfying the reasons above, but also rethinking the status quo, and delivering something unexpected. We’d love to brainstorm on it with you.